Incidental has worked with the creatives at Danner Boots for over 10 years. As their brick and mortar stores find homes in new cities and states, we are ready to take on the new challenges each location brings. In Denver we were tasked with building a “blade” style sign replicating a crosscut saw blade cutting through a branded stump section. Collaborating with the CD at Danner and the architect, we designed and engineered the build to meet the creative expectations while delivering a structurally sound element to the store facade.